This fragrance is not only celebrated for its uniqueness — it is also the mystical protagonist of a short film shown to a worldwide audience at the creative video plattform NOWNESS by LVMH.
“The intention was to create something very special for Retterspitz Eau de Parfum JUNIPER,” says Creative Director Lorenzo Musiu: “We wanted to evolve a story that talks about a perfume without bringing the product with its packaging at the center of it.” Retterspitz Eau de Parfum JUNIPER is a charismatic unisex fragrance developed by top perfumer Geza Schön: The short film “The Interview” gives us a fascinating impression of what such an extraordinary fragrance does to us — and to our surroundings.
Await a special experience.
The idea
“A perfume underlines our personality, making us stronger or even softer,” says Creative Director Lorenzo Musiu. “By this, the room we are in, can potentially become bigger or smaller. This idea became the creative starting point of the short film project: A perfume is able to change dimensions.”
The story
A journalist named Isabelle enters a luxury hotel suite for an interview with an apparently important person. After a short conversation through a leaning door Isabelle closes her eyes and enters a mystical space. Finally it becomes apparent that Isabelle was not talking to the person she wanted to interview, but rather connecting with a perfume.
The effect
“A perfume cannot be perceived with the eyes, so we used the effect of light to visualize the impact of the fragrance,” Lorenzo Musiu explains. “The acoustic background is composed of percussion and off-beats. This allows us to create an atmosphere that leaves room for an individual experience while watching the film.”
WHAT DOES A PERFUME DO TO US?
THE INTERVIEW
The 9-minute short film “The Interview” was launched at NOWNESS in February, 2023. An international team was assembled for the realization of the art project. The actress is Aggy K. Adams, who has already appeared on screen with Brad Pitt and starred in several feature films and Netflix productions.
Starring Aggy K. Adams
Directed by Björn Swoboda, Eike Schulz
Written by Eike Schulz, Lorenzo Musiu, Björn Swoboda
Cinematography Marco De Pasquale
Location The Westin Palace, Milan
Produced by Lorenzo Musiu (Impolite Culture GmbH)
